ID Color palette generator App

ID Color palette generator App

We are glad to announce the launching of our new product: The ID Color palette generator Android and iPhone App for your everyday color choices. The City of 8 color test measures personality and mood and generates an appropriate color palette that makes you feel good. Use the palettes when wondering what clothes to wear, … Continue reading

Healthcare visual communication

Healthcare visual communication

According to statistical research, there is in the appreciation of colours, a colour encoding operative that coincides with the functioning of the brain and the nervous system (Alpaerts, 1983). Da Pos &. Da Pos &. Green-Armytage (2007) think that people on biological grounds, subconsciously but according to certain rules, lay links between emotions and colours. … Continue reading

Colours of power and speed

Colours of power and speed

Running the marathon is not my specialty, but I admire those who sacrifice for such a heroic challenge. One of them is a friend of mine who run the Marathon De Paris on April 10 – 2011 (in 4 hours!). She asked me if colour could help her reaching the finish. Is there a colour … Continue reading

Survey “Free as a Bird”

Survey “Free as a Bird”

Besides the discussion on the free will ( if such exists, yes or no) the feeling of freedom, in the sense of being ‘free from any constraints’, is universal and as old as human history. Question is if this concept also can be portrayed universally. That is: with the same colours in all cultures. With … Continue reading

Gold winner Kleenex Feeling-campaign: excellent use of universal visual language.

Gold winner Kleenex Feeling-campaign: excellent use of universal visual language.

Introduction The Cannes Lions International Advertising Festival has announced the winners for the Outdoor category. Gold goes to the ‘Feelings’ campaign for KLEENEX (KIMBERLY CLARK Company) done by JWT, London advertising agency. It was released in June 2010. Business sector is Toiletries & pharmaceuticals. To my opinion and to that of many others, the Feelings … Continue reading

Is language genetically coded?

Is language genetically coded?

Electronic scanners confirm the hypothesis: language is based on a hereditary capability, is genetically coded. In 1981 the subject was still taboo for De Morgen. Now, 32 years later, the Belgian daily pays the considerable attention that it deserves. (1) Title: “Premature babies recognize syllables.” Debusschere: “First evidence for sophisticated speech before birth. … It … Continue reading

ID-sculpture online

ID-sculpture online

Artist Inez Michiels invites you to find the personality and mood of yourself, your relatives, friends or colleagues reflected in a small sculpture. “I have my sculpture in front of me, it’s amazing how well the shape suits me. This is me completely.” Says Maaike Buys, curator of the Art Festival Liaison Publiek in Leuven … Continue reading