Professionele workshops designsemantiek voor (interieur)architecten en productontwikkelaars, Programma voorjaar 2012 Continue reading
Maak gebruik van het wetenschappelijk onderbouwd sneladvies voor al uw dringende vragen over de betekenis en emotie van design in productontwikkeling, (interieur)architectuur, reclame, product & corporate ID. Een snelle, eenvoudige en betrouwbare bron van informatie en inspiratie voor de praktische toepassing van ontwerpsemantiek. Lees hier wat u kunt verwachten >> een voorbeeld sneladvies. >> start … Continue reading
People often avoid climbing a staircase, although it is more healthy and ecological to do so instead of taking a lift. In the perception of the user ascending a staircase can be made lighter by use of colour psychology. Introducing coloured strokes on the steps with a ‘heavy’ colour below, rising to a ‘light’ colour at the top is … Continue reading
Running the marathon is not my specialty, but I admire those who sacrifice for such a heroic challenge. One of them is a friend of mine who run the Marathon De Paris on April 10 – 2011 (in 4 hours!). She asked me if colour could help her reaching the finish. Is there a colour … Continue reading
> Download here a PDF of this article for better printing. Introduction The Cannes Lions International Advertising Festival has announced the winners for the Outdoor category. Gold goes to the ‘Feelings’ campaign for KLEENEX (KIMBERLY CLARK Company) done by JWT, London advertising agency. It was released in June 2010. Business sector is Toiletries & pharmaceuticals. … Continue reading
