Colors, light, shapes, textures, sounds and even smells are used to emotionally address the user of an architectural space, a product or graphic design. The processing of sensory stimuli, however, is a complex issue that covers various sciences. A knowledge the designer usually does not have access to. The Design Semantic Space provides a solution to the growing need for a manageable tool to deal with the design of meaning. The model articulates the relation between meaning, emotion and elements of visual language in an uncluttered way.
The design semantic space is a handy tool to keep an overview of the psychological and emotional effects of colors and their synaesthetic relations with other visual languages and sensory stimuli.
The model was presented at the AIC Intern Meeting “Color and Landscape” Buenos Aries, Argentina October 2019. Find the full paper on p.178 via @ AIC proceedings, Buenos Aries, Argentina, 2019.
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