The way a building looks and functions has a significant impact on how it is perceived and experienced by people.
We offer advice on the meaningful application of colour, shape, and material in architecture.
With the use of specific colours, shapes, dimensions, and materials, the values and identity of a brand, service or person can be evoked effectively.
We perform analyses by researching the underlying meaning of the present visual elements in an architecture. We indicate the emotional message which is aroused at the recipient and analyse the universality of the message. We examine to what extent the existing communication contains the necessary semantic elements to send the aimed message successfully.
Good architecture semantics can enhance the usability and safety of a space.
We assist your design choices and share our expertise by participating in brainstorm sessions.
Tools
Semantic Colour Space
A logic model to deal with the design of meaning
Design Semantics Database
Online and free application
ID Colour Test
Decorate your online & offline world with a colour palette matching your individual needs.
Keyword analyser
From keyword to colour and shape
Shape analyser
From shape to meaning
Function analyser
From function to colour and shape
Portfolio
Articles & Cases
Isolation and loneliness in colour
Design Semantics Database – Analysing the UEFA Champions League visual communication
Design Semantics Database – The vampire analysed
Creating a visual for a conference on infectious diseases
Sound and colour of femininity
Design Semantics Database – Analysing the UEFA Champions League visual communication
Design semantics becomes important
Healthcare visual communication
Gold winner Kleenex Feeling-campaign: excellent use of universal visual language.
Is language genetically coded?
Universality in cross-cultural marketing communication
CITY OF 8 | design semantics 