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CITY OF 8 | design semantics

CITY OF 8 | design semantics

Research association since 1982

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Category: Advertising

DESIGN ACCOUNTABILITY SHEET

CLIENT Royal Doctors Association of Antwerp – Belgium (www.karva.be) MISSION Design a visual for the conference on infectious diseases during … More

advertising, black, design accountability sheet, design psychology, design semantics, healthcare, infectious deseases, light grey, Pastel pink, red, white

Design semantics becomes important

This prediction can be read in the Trend Report 2016 of Wijs. “The question is whether the meaning of symbols … More

advertising, branding, colour, design semantics, genetic semantics, imaging language, Logo, trends 2016

Healthcare visual communication

According to statistical research, there is in the appreciation of colours, a colour encoding operative that coincides with the functioning … More

beneficial, chemistry, cross, dangerous, divine, earth, flowers, guest, healing, healthcare, hospital, pharmaceutical, sanity, snake, sterility, welcome
YES/NO

Gold winner Kleenex Feeling-campaign: excellent use of universal visual language.

Introduction The Cannes Lions International Advertising Festival has announced the winners for the Outdoor category. Gold goes to the ‘Feelings’ … More

advertising, black bird, black cat, broken heart, Cannes Lions 2010, crane, cross-cultural, feelings-campaign, grey, JWT, Kleenex, lilac, Pastel pink, Pastel purple, red heart, stork, white bird, yellow on red
Schiphol new logo, the shape

Schiphol new logo: the shape

In previous blog ‘Schiphol new logo: the colours’ I submitted the new logo of Schiphol Amsterdam (work of dBOD/Schiphol airport) … More

design semantics, genetic semantics, Logo, meaning of shape, Schiphol Airport, test

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CITY OF 8

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