Colour, shape, and material are important in furniture design because the meaning and symbolism of a piece of furniture can influence how it is perceived by the people who interact with it.

We offer advice on the meaningful application of colour, shape, and material in furniture design.

Understanding the semantics of furniture design can help designers create pieces that effectively communicate the intended message and function to the user.
We perform analyses by researching the underlying meaning of the present visual elements in a furniture design. We indicate the emotional message which is aroused at the recipient and analyse the universality of the message. We examine to what extent the existing communication contains the necessary semantic elements to send the aimed message successfully.
Overall, the semantics of furniture design play a crucial role in both the aesthetic and functional aspects of a piece, and it is important for designers to consider these elements in order to create pieces that are both visually appealing and functional.

We assist your design choices and share our expertise by participating in brainstorm sessions.
Tools

Semantic Colour Space
A logic model to deal with the design of meaning

Design Semantics Database
Online and free application

ID Colour Test
Decorate your online & offline world with a colour palette matching your individual needs.

Keyword analyser
From keyword to colour and shape

Shape analyser
From shape to meaning

Function analyser
From function to colour and shape
Portfolio
Articles & Cases
Isolation and loneliness in colour
Design Semantics Database – Analysing the UEFA Champions League visual communication
Design Semantics Database – The vampire analysed
Creating a visual for a conference on infectious diseases
Sound and colour of femininity
Design Semantics Database – Analysing the UEFA Champions League visual communication
Design semantics becomes important
Healthcare visual communication
Gold winner Kleenex Feeling-campaign: excellent use of universal visual language.
Is language genetically coded?
Universality in cross-cultural marketing communication