Colors, light, shapes, textures, sounds and even smells are used to emotionally address the user of an architectural space. The processing of sensory stimuli, however, is a complex issue that covers various sciences. A knowledge the architect or designer usually does not have access to. There is a need for a manageable tool to deal with the design of meaning. This paper presents the semantic color space as a model that articulates the relation between meaning, emotion and elements of visual language. The theory behind the model is that sensory input is converted into neurological patterns, and that related patterns synthesise into identifiable mental states. As a tool it provides a designer with components that have a seamless mental match. The story of the model however is not one from input to pattern to mental state, but from a hypothesis about mental state, related patterns, and expression into visual language.
Download full paper @ AIC proceedings, Buenos Aries, Argentina, 15 – 17 October 2019. p178
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