ANALYSIS

Strategic analysis
Preliminary research

We research the semantic messages that are radiated by a product or service in the actual market. The outcome of this analysis helps you shape your market strategy.

Design analysis
Working out ideas

We analyse your logo, packing, Internet site, architecture, interior, product etc. We research the underlying meaning of the present image elements. We indicate the emotional message which is aroused at the recipient and analyse the universality of the message. We examine to what extent the existing communication contains the necessary semantic elements to send the aimed message successfully.

Optimization analysis
Improving and defending design proposals

We make an analysis of the existing visual communication of a design and find out the underlying meaning of the present image elements. We denote the emotional message that is elicited at the receiver’s end and analyse its universality.