SPRING 2019 – training program

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COLOUR and PSYCHOLOGY/EMOTION 

2-day training for design professionals

Today products and environments increasingly must appeal emotionally to win the hearts of users, or to bring them into a particular state of mind. For the designer in-depth knowledge about the psychological and emotional impact of the visual language is more important than ever. A design method that starts from the emotional experience is key.

Today consumers expect from their daily environment more than usability, aesthetics and durability alone. These features are considered for granted. In addition, products and environments must be able to inspire, promote well-being, create emotions and dreams. In short, there has to be some action for a design to be successful.

But how do you design objects and spaces that generate or avoid emotions such as e.g. happiness, compassion or satisfaction? Which parameters of colour help in the communication of emotions? These and other questions are answered in depth in the 2-day training series EMOTION & DESIGN. A groundbreaking design method is provided with emotion as starting point and goal.

METHOD

These fundamental training days on the relationship between meaning, psychology and emotion on the one hand, with colour and colour combination on the other hand, start from the dimensional approach of meaning and emotional experience as suggested by the genetic design semantics theory (Alpaerts & Michiels) and the PAD emotional state model (Mehrabian & Russell).

On the basis is empirical research into the effects of the specific parameters of colour that convey meaning, with the purpose of communicating with the user on an emotional level.

GOAL

  • Understand the emotional and psychological functioning of colour and be able to apply it successfully into practice.
  • Use clear terminology during the briefing with the customer with less misunderstandings and redo’s as a result.
  • Substantiate the colour choices scientifically so that personal preferences make way for a professional approach.

PROGRAM

DAY SUBJECT INFO 2019
1 EMOTION & COLOUR Theoretical and methodological basis.
Relationship between meaning, psychology, emotion and colour.
data coming soon
2 EMOTION & COLOUR COMBINATIONS Emotional effect of colour combinations and palettes and the relationship with colour. data coming soon

WHERE

Designcenter DE WINKELHAAK
Lange Winkelhaakstraat 26 – 2060 Antwerpen – België

INFO 

info@cityof8.com

REGISTRATION COMING SOON

TEACHER

BOARD-Inez2INEZ MICHIELS

Inez has an artistic background with a Master of Arts from the Royal Academy of Fine Arts Antwerp.
She joined CITY OF 8 in Antwerp in 1989 as a design researcher where she developed the connection between meaning, emotion and psychology to visual and auditive language.
From 2012 till 2016 she was researcher at the Royal Academy of Fine Arts Antwerp.
She is an international lecturer and author, guest lecturer at the University of Antwerp departement of Interior Architecture.
She is one of the founding members of ICA-Belgium.
The main research project developed at CITY OF 8 is “Khnum, design semantics database”.

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