CLIENT Royal Doctors Association of Antwerp – Belgium (www.karva.be) MISSION Design a visual for the conference on infectious diseases during … More
Tag: advertising
Design semantics becomes important
This prediction can be read in the Trend Report 2016 of Wijs. “The question is whether the meaning of symbols … More
Gold winner Kleenex Feeling-campaign: excellent use of universal visual language.
Introduction The Cannes Lions International Advertising Festival has announced the winners for the Outdoor category. Gold goes to the ‘Feelings’ … More
Universality in cross-cultural marketing communication
Advertisers, publicity agencies, brand and product identity designers, are increasingly faced with the challenges of a globalizing market. Marketing communication … More
