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CITY OF 8 | design semantics

CITY OF 8 | design semantics

Research association since 1982

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Tag: advertising

DESIGN ACCOUNTABILITY SHEET

CLIENT Royal Doctors Association of Antwerp – Belgium (www.karva.be) MISSION Design a visual for the conference on infectious diseases during … More

advertising, black, design accountability sheet, design psychology, design semantics, healthcare, infectious deseases, light grey, Pastel pink, red, white

Design semantics becomes important

This prediction can be read in the Trend Report 2016 of Wijs. “The question is whether the meaning of symbols … More

advertising, branding, colour, design semantics, genetic semantics, imaging language, Logo, trends 2016
YES/NO

Gold winner Kleenex Feeling-campaign: excellent use of universal visual language.

Introduction The Cannes Lions International Advertising Festival has announced the winners for the Outdoor category. Gold goes to the ‘Feelings’ … More

advertising, black bird, black cat, broken heart, Cannes Lions 2010, crane, cross-cultural, feelings-campaign, grey, JWT, Kleenex, lilac, Pastel pink, Pastel purple, red heart, stork, white bird, yellow on red
meaning in combinations

Universality in cross-cultural marketing communication

Advertisers, publicity agencies, brand and product identity designers, are increasingly faced with the challenges of a globalizing market. Marketing communication … More

advertising, brand identity, colour, cross-cultural, genetic semantics, product identity, publicity, universal communication

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