EMOTION & PRIMARY SHAPE

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EMOTION & DESIGN DAY 3 | Emotional effect of primary parameters of shape and the relationship with colour.

It is recommended to follow the basic course EMOTION & COLOUR first.

CONTENT

Shape has a strong psychological and emotional effect as well as colour. We feel a clear difference between a shape with e.g. sharp or with round edges. The shape of a product or architecture can bring people in a mood, activate them or they can identify with it. Although shape, more than colour, is capable of symbolizing, and connecting to the concrete world, colour and shape are semantically linked by their elementary parameters.

The relationship between meaning, emotion, colour and primary parameters of shape is studied. The emotional and psychological effect of small parameter shifts is examined.

EXPLORED PARAMETERS

PRIMARY SHAPE
angular – rounded
straight – bend
crossing – circle
full – empty
bulging – hollowed out
heavy – lightweight
thick – thin
blunt – sharp
vertical – horizontal

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