Shape your message with colour, form, texture, symbol

Design semantics is the study of the meaning of design elements and how they are used to create an overall meaning or message in a design.

_{Emotion, shades and volume distribution}

This is important because the meaning of a design can affect how it is perceived by its intended audience, and can influence their actions and decisions.

Find out how design semantics works in specific design disciplines.

ARCHITECTURE

INTERIOR DESIGN

FURNITURE DESIGN

INDUSTRIAL DESIGN

GRAPHIC DESIGN & ILLUSTRATION

BRANDING

SIGNALISATION

UX-DESIGN

Good design semantics can help create a more cohesive, effective, and meaningful design that is better able to achieve its goals.

CITY OF 8 presents the Semantic Colour Space for analysing as well as for creating design. This logic framework articulates the relation between meaning, emotion and elements of visual language. Based on the mathematical structure of the nervous system and the brain, the model offers a unique source of design information, bringing intuition to the surface and enhancing it.