CITY OF 8 is a non profit research association in the field of design semantics. We look into the meaning…
Design semantics becomes important
This prediction can be read in the Trend Report 2016 of Wijs. “The question is whether the meaning of symbols…
Sound and color of femininity
Woman names contain strikingly often the aia-vowel combination like in Fatima or in Maria. One finds also woman names with…
Is language genetically coded?
Electronic scanners confirm the hypothesis: language is based on a hereditary capability, is genetically coded. In 1981 the subject was…
Shape space
Is it possible to create a shape space similar to the colour space that grabs all shapes and forms a…
Healthcare visual communication
According to statistical research, there is in the appreciation of colours, a colour encoding operative that coincides with the functioning…
Colours of power and speed
Running the marathon is not my speciality, but I admire those who sacrifice for such a heroic challenge. One of…
Gold winner Kleenex Feeling-campaign: excellent use of universal visual language.
Introduction The Cannes Lions International Advertising Festival has announced the winners for the Outdoor category. Gold goes to the ‘Feelings’…
Universality in cross-cultural marketing communication
Advertisers, publicity agencies, brand and product identity designers, are increasingly faced with the challenges of a globalizing market. Marketing communication…
Schiphol new logo: the shape
In previous blog ‘Schiphol new logo: the colours’ I submitted the new logo of Schiphol Amsterdam (work of dBOD/Schiphol airport)…
Schiphol new logo: the colours
The International Airport Schiphol in the Netherlands is one of the better airports in the world, which is my experience…
ID-sculpture on Day of Science
Day of Science 2014 On the Belgian Day of Science November 2014, the general public was given the opportunity to…
