ID-sculptuur

Kunstenaar Inez Michiels nodigt u uit om uw gemoedstoestand terug te vinden in een kleine sculptuur. “Ik heb mijn sculptuur voor mij staan, het is verbijsterend hoe goed de vorm bij mij past. Dit ben ik helemaal.” Zegt Maaike Buys, curator van het Kunstenfestival Liaison Publiek in Leuven. Ontdek ID-sculptuur Een wetenschappelijk-artistiek sculpturaal experiment waarbij … Continue reading →

Healthcare visual communication

According to statistical research, there is in the appreciation of colours, a colour encoding operative that coincides with the functioning of the brain and the nervous system (Alpaerts, 1983). Da Pos &. Da Pos &. Green-Armytage (2007) think that people on biological grounds, subconsciously but according to certain rules, lay links between emotions and colours. … Continue reading →

Colours of power and speed

Running the marathon is not my specialty, but I admire those who sacrifice for such a heroic challenge. One of them is a friend of mine who run the Marathon De Paris on April 10 – 2011 (in 4 hours!). She asked me if colour could help her reaching the finish. Is there a colour … Continue reading →

Survey “Free as a Bird”

Besides the discussion on the free will ( if such exists, yes or no) the feeling of freedom, in the sense of being ‘free from any constraints’, is universal and as old as human history. Question is if this concept also can be portrayed universally. That is: with the same colours in all cultures. With … Continue reading →

Gold winner Kleenex Feeling-campaign: excellent use of universal visual language.

Introduction The Cannes Lions International Advertising Festival has announced the winners for the Outdoor category. Gold goes to the ‘Feelings’ campaign for KLEENEX (KIMBERLY CLARK Company) done by JWT, London advertising agency. It was released in June 2010. Business sector is Toiletries & pharmaceuticals. To my opinion and to that of many others, the Feelings … Continue reading →

ID-sculpture on press conference

During the press conference of the Day of Science at Technopolis, Flemish Minister Muyters was introduced to ID Sculpture, a scientific-artistic experiment developed by Inez Michiels. Through a color test one’s personal state of mind is displayed in a sculpture. ID sculpture was selected out of about 500 science projects from Flanders and Brussels to … Continue reading →

Cursuspakket: Designsemantiek

Ook benieuwd naar de betekenis en de emotionele werking van kleur, vorm, textuur en materiaal? Tijdens uw ontwerpen en de realisaties van uw projecten wordt u gegarandeerd geconfronteerd met deze uitdagingen. Ontdek zelf het antwoord op volgende vragen tijdens de unieke 4-daagse opleiding Designsemantiek: – Welke emotionele boodschap zendt beeldtaal in architectuur, productontwikkeling en grafische … Continue reading →

Training: Design Semantics

Curious about the meaning and emotional effect of color, shape, texture and material? While designing and creating your projects, you surely face these challenges. Discover the answers to these questions during the unique four-day training Design Semantics: – What message sends the emotional imagery in architecture, product and graphic communication? – How does visual design … Continue reading →

Is language genetically coded?

Electronic scanners confirm the hypothesis: language is based on a hereditary capability, is genetically coded. In 1981 the subject was still taboo for De Morgen. Now, 32 years later, the Belgian daily pays the considerable attention that it deserves. (1) Title: “Premature babies recognize syllables.” Debusschere: “First evidence for sophisticated speech before birth. … It … Continue reading →