Emotionele reacties op kunstwerken

In 2003 werd de start gegeven aan een ruim opgezet onderzoek naar emotionele reacties die opgewekt worden door kunstwerken. Het onderzoek werd gefinancierd in het kader van de academisering van de Hogeschool Artesis/Plantijn in samenwerking  met Universiteit Antwerpen en City of 8. De vragen die gesteld worden zijn: “Hoe induceert kunst emoties?”, “Volgt die communicatie … Continue reading →

Healthcare visual communication

According to statistical research, there is in the appreciation of colours, a colour encoding operative that coincides with the functioning of the brain and the nervous system (Alpaerts, 1983). Da Pos &. Da Pos &. Green-Armytage (2007) think that people on biological grounds, subconsciously but according to certain rules, lay links between emotions and colours. … Continue reading →

Gold winner Kleenex Feeling-campaign: excellent use of universal visual language.

Introduction The Cannes Lions International Advertising Festival has announced the winners for the Outdoor category. Gold goes to the ‘Feelings’ campaign for KLEENEX (KIMBERLY CLARK Company) done by JWT, London advertising agency. It was released in June 2010. Business sector is Toiletries & pharmaceuticals. To my opinion and to that of many others, the Feelings … Continue reading →

TAKE OUR FOOD & DRINKS SURVEY

CITY OF 8 is a consultancy office of design semantics. So we know the meaning of colour, form, material, symbol, body, word, sound, smell related to culture and individual preferences. To help us serve you better with our apps, services and training, we conduct periodic surveys to understand how you experience products and events, with … Continue reading →

Design semantics becomes important

This prediction can be read in the Trend Report 2016 of Wijs. “The question is whether the meaning of symbols in logo, corporate identity and visual communication always coincides with the values that the brand wants to convey”, writes David Gillain (p. 27), general manager at Android (Antwerp based creative agency). Companies are increasingly aware … Continue reading →

City of 8 en TENDE op WINTERwarmte 2015

City of 8 neemt in samenwerking met TENDE raamdecoratie deel aan de derde editie van WINTERwarmte, een warm initiatief van de stad Oudenaarde. Heb je plannen om je kamer, appartement of huis in te richten of te renoveren? Of zit je met een brandende vraag over de emotionele werking en betekenis van kleuren en vormen? … Continue reading →