Emotionele reacties op kunstwerken

Emotionele reacties op kunstwerken

In 2003 werd de start gegeven aan een ruim opgezet onderzoek naar emotionele reacties die opgewekt worden door kunstwerken. Het onderzoek werd gefinancierd in het kader van de academisering van de Hogeschool Artesis/Plantijn in samenwerking  met Universiteit Antwerpen en City of 8. De vragen die gesteld worden zijn: “Hoe induceert kunst emoties?”, “Volgt die communicatie … Continue reading

Healthcare visual communication

Healthcare visual communication

According to statistical research, there is in the appreciation of colours, a colour encoding operative that coincides with the functioning of the brain and the nervous system (Alpaerts, 1983). Da Pos &. Da Pos &. Green-Armytage (2007) think that people on biological grounds, subconsciously but according to certain rules, lay links between emotions and colours. … Continue reading

Gold winner Kleenex Feeling-campaign: excellent use of universal visual language.

Gold winner Kleenex Feeling-campaign: excellent use of universal visual language.

Introduction The Cannes Lions International Advertising Festival has announced the winners for the Outdoor category. Gold goes to the ‘Feelings’ campaign for KLEENEX (KIMBERLY CLARK Company) done by JWT, London advertising agency. It was released in June 2010. Business sector is Toiletries & pharmaceuticals. To my opinion and to that of many others, the Feelings … Continue reading

City of 8 en TENDE op WINTERwarmte 2015

City of 8 en TENDE op WINTERwarmte 2015

City of 8 neemt in samenwerking met TENDE raamdecoratie deel aan de derde editie van WINTERwarmte, een warm initiatief van de stad Oudenaarde. Heb je plannen om je kamer, appartement of huis in te richten of te renoveren? Of zit je met een brandende vraag over de emotionele werking en betekenis van kleuren en vormen? … Continue reading

Sound and color of femininity

Sound and color of femininity

Woman names contain strikingly often the aia-vowel combination like in Fatima or in Maria. One finds also woman names with other then aia-combinations but relatively little. The aia-combination predominates. Genetic semantics states that “feminine” in many languages evokes the aia-sound. We thereby distinguish between two types of femininity. The study of the German sociologist Eva … Continue reading