Shape your message with colour, form, texture, symbol

Design semantics is the study of the meaning of design elements and how they are used to create an overall meaning or message in a design.

Emotion, shades and volume distribution

This is important because the meaning of a design can affect how it is perceived by its intended audience, and can influence their actions and decisions.

Find out how design semantics works in specific design disciplines.

ARCHITECTURE
INTERIOR DESIGN
FURNITURE DESIGN
INDUSTRIAL DESIGN
GRAPHIC DESIGN & ILLUSTRATION
BRANDING
SIGNALISATION
UX-DESIGN

Good design semantics can help create a more cohesive, effective, and meaningful design that is better able to achieve its goals.

CITY OF 8 presents the Semantic Colour Space as a method for analysing as well as for creating design. This logic framework articulates the relation between meaning, emotion and elements of visual language. Based on the mathematical structure of the nervous system and the brain, the model offers a unique source of design information, bringing intuition to the surface and enhancing it.